Putting Your Best Foot Forward with DAVIES SHOES

Part 1

Image: Kurri Kurri store 1936. Emlyn Davies (founder) and Phylis Williams (sales assistant)

Written by Pam Davies 2022

DAVIES SHOES MAYFIELD IS A NAME SYNONYMOUS WITH QUALITY FOOTWEAR

Established 94 years ago, and a landmark in Mayfield for the past 82 years, this family-owned and operated business offers expert fitting and advice from people who genuinely understand the importance of foot health for all the family,

Situated in the heart of Mayfield, Davies Shoes is well-positioned with convenient parking for its customers, some of whom travel extraordinary distances to find that ‘perfect pair’ of shoes. Store owner/manager, Ivor Davies, understands that the product is only half the story. “Even the best quality shoe is a waste of money if not correctly fitted,” he said.

Experience and expertise have seen Davies Shoes develop into a unique business within the Hunter Region, and its reputation is second to none.

“We are passionate about what we do and constantly strive for excellence,” Ivor said.

Word of mouth recommendations sees a constant stream of customers, both familiar and new, visiting the store. Appreciative of the knowledge and understanding of their footwear needs, successive generations of families continue to shop at Davies Shoes and close bonds are inevitable.

“There is something magical about the friendships forged with our customers over the years,” Ivor said.

Catering to the footwear needs of the whole family, the store is a one-stop-shop for adults and children’s shoes alike, whether for business, casual or school wear. Customers at Davies Shoes are treated to an extensive range of European brands including Birkenstock, Naot, Pikolinos, Alegria, Rockport, Florsheim and Jacoform to name a few. For casual and sporting wear, the store offers New Balance in a variety of width fittings, and a unique and comfy range of slippers from Spanish company De Valverde ensures that all footwear needs are met.